Buy fractions of wine
We handpick each of the fine wines on our platform and divide each bottle into 100 shares, making it easier for you to diversify your portfolio across some of the most iconic investable wines in the world.
Build your portfolio
You choose the wine and how many shares in each you want to buy. We handle the boring stuff - authentication, storage, and insurance.
Watch your wine grow
Wine increases in value as it ages, so sit back and track the performance of your portfolio and enjoy your share of the return when it's peak time to sell - we handle that process for you too!
Simple pricing
5% brokerage and $5 admin fee when you buy and when we handle the sell process of each wine.
Industry leading partners
Why Wine?
Proven performance
Over the past 20 years wine has outperformed the stock market, making it the world's oldest and most in-demand luxury product.
Stable growth
Wine has a low correlation to traditional assets like stocks and property, meaning it's less sensitive to the same ups and downs (like rising interest rates), making it a great recession proof investment.
What makes wine investable?
Less than 1% of all wine produced globally is investment grade, making finding an investable wine that is built-to-age incredibly rare.
The ageing of a wine can make a big difference to its quality, depth and price, so as an investable wine enters its peak drinking window demand for that wine increases. At the same time, with every bottle that's opened supply decreases, driving its value and price upwards.
There are many other factors that affect the value of a wine, and it's investment worthiness, such as:
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Quality and rarity of grapes used
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Current age and drinking window
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Weather, location, and critic scores
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Producer track record and reputation
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Market trends and current price
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Historical and projected performance
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Availability and demand
Our team brings together expertise in wine, alternative and traditional investments to make investing in wine as simple as sharing it.
Stephanie Brennan, Founder
"My mission is to make investing more accessible"
Want to learn more about investing in wine?
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