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Build your portfolio

Each wine on our platform is handpicked and authenticated, making it easier for you to invest in some of the most iconic investable wines in the world, hassle free. 

Watch your wine grow

Wine increases in value as it ages. Easily track the performance of your wine with monthly price updates from leading wine market data.

Store, sell or drink

We'll store your wine for you in state of the art, climate-controlled facilities. Re-list your wine when you're ready to sell or have it delivered to you - you choose! 

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Simple pricing

5% brokerage and $5 admin fee when you buy and sell each wine. First months free storage - 2.5% portfolio value thereafter.

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Easy support

We're here to help, reach out to or checkout our FAQs.


Industry leading partners

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Why Wine?

Proven performance

Over the past 20 years wine has outperformed the stock market, making it the world's oldest and most in-demand luxury product.

Stable growth

Wine has a low correlation to traditional assets like stocks and property, meaning it's less sensitive to the same ups and downs (like rising interest rates), making it a great recession proof investment.

Source: Liv-Ex


Global Financial Crisis

Liv-ex Fine Wine 100

S&P 500

What makes wine investable?

Less than 1% of all wine produced globally is investment grade, making finding an investable wine that is built-to-age incredibly rare.

The ageing of a wine can make a big difference to its quality, depth and price, so as an investable wine enters its peak drinking window demand for that wine increases. At the same time, with every bottle that's opened supply decreases, driving its value and price upwards.

There are many other factors that affect the value of a wine, and it's investment worthiness, such as:

  • Quality and rarity of grapes used

  • Current age and drinking window

  • Weather, location, and critic scores

  • Producer track record and reputation

  • Market trends and current price

  • Historical and projected performance

  • Availability and demand

Our team brings together expertise in wine, alternative and traditional investments to make investing in wine as simple as drinking it.

Stephanie Brennan, Founder

"My mission is to make investing more accessible"

Want to learn more about investing in wine?

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Signup to start trading grapes

  • What is TradingGrapes?
    TradingGrapes is an Australian startup on a mission to make fine wine investing accessible to all. Our platform lets users manage their investments, learn about wine as an asset, buy and sell investment-grade wines, and request delivery for personal enjoyment. Join us in democratising wine investing and spreading the word!
  • Who owns the wine?
    You do! When you buy a wine, you own it. Each wine you buy is automatically added to your portfolio. You control what happens next - you can store your wine with us (automatic), re-list it for sale or have it delivered to you - pending you are over the legal drinking age and any other delivery requirements in your country.
  • When can an investor sell their wine?
    Wine is a long term investment and should be held for 5+ years to see the best returns. However when you sell is up to you. You can easily track the performance of your wine investments in your portfolio page with monthly price updates from leading wine market data. When re-listing your wine for sale, make sure to add your bank details in an accepted currency (AUD, USD, GBP or EUR) to your account page to receive the sale proceeds net for fees once your wine has sold.
  • What type of returns can investors expect?
    Wine investments can offer attractive returns, but they are not guaranteed. The value of the wine can fluctuate based on a variety of factors, including vintage, producer, and market demand. We provide historical performance data on each wine to help investors make informed decisions.
  • Who can signup for TradingGrapes?
    We'd love to be a platform for everyone, but unfortunately you need to be over the age of 18 and the legal drinking age (which may be higher) in the country you reside in to sign up.
  • Is TradingGrapes available on mobile devices?
    Yes, TradingGrapes is a webapp that is mobile responsive and can be accessed on any mobile device. However, the best experience is on desktop. The app is not currently available on IOS or Android. However, we are constantly working to improve our platform and expand our availability in the future. Stay tuned for updates.
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